“Coming Soon!” You, too Can Make a Book Trailer

The trailers are often the best part of a night at the movies. And more and more books are getting the same treatment, a minute to two-minute video trying to entice people into reading.

I decided to put one together for Chrissie. Video software is ubiquitous and fairly easy to learn – although like so many things, it’s easy to learn but takes a lot more time to master. But Tori and I have done a lot of videos for the Pirate Guys, so we figured why not.

It took a lot of time, one of the reasons I haven’t posted in a couple of weeks. I was mostly slowed because Apple keeps “improving” iMovie, in particular, the text functions, which slowed me down a lot. It was maddening. But I roughed it out, then Tori cleaned it up.

I like the way it turned out.

After you ooh and ahh over mine (kidding there,) you should go to youtube and search the words “book trailer.” you’ll be amazed how many come up. They range in quality and resources from full-blown productions with actors and budgets (I suspect these are paid for by publishers who only throw money promoting products they already think will be best sellers,) to videos of authors sitting on front of their computers camera talking about the book. Mine falls in the low-budget category. The music, which wasn’t what I was looking for but was perfect, came up on a search for “non-royalty tin whistle music.” The images were all sketches done by my cover illustrator. The words were from fans who loved the book.

We all know the story. When you self-publish, you’re not just the author. You have to do everything, and while that can be onerous, it also gives you a certain freedom. You can be a director, creating your very own video for the trailer.

It was more work than I expected. It’s easy to rough out. Harder to clean it up so that it looks good. But I had fun, probably too much.

Now back to work.

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