I entered Baltimore’s Red Canoe Bookstore and Cafe in full buccaneer gear last Friday. A three-year-old looked at me and said one of the things no pirate wants to hear.
“Are you Santa?”
Well, sure, I was wearing my scarlet shirt and my big boots, and my hair and whiskers have gotten a tad – what’s the word I want to describe the color of my hair? Ultrablonde! – that’s it, my hair is ultrablonde. And yes, my waist these days is, shall we say, more than ample – but I’m working on it! But still, didn’t want to hear that.
I growled at him. “Does Santa carry a pirate sword? Does Santa wear a pirate hat? I’m a pirate!”
He laughed and said, “Yo ho underpants!”
Because of course, to a three-year-old boy, underpants is far and away THE funniest word in the language. And that was an important reminder for me, because he was hardly the last kid his age I would see that day.
I had booked the appearance about two months earlier. Red Canoe is a really nice neighborhood institution. I really loved the place, the ambience, the neighborhood, everything about it. It was great. But in retrospect I have to say it probably wasn’t the right venue for me. I knew the store was oriented towards kids books, but I thought a reading of “Chrissie Warren: Pirate Hunter” would not be inappropriate. Thankfully I had made alternative plans. Because as discussions went back and forth by the owner and myself, I realized this would be a kids gathering, not a teen or young adult. And even then, the audience was a lot younger than I had expected. And fortunately, I had alternate material.
First and foremost, I was going to have to switch books. “Chrissie” is a great book and something that kids as young as 11 or so can really enjoy, and kids as young as 8 would enjoy hearing a short scene read aloud. But it’s way beyond a three year old. Cap’n Slappy and I had put together a whimsical ABC book called “A Li’l’ Pirate’s ABSeas.” We have always proudly said it’s not the book for perfect parents to buy for their perfect children. It’s a book the perfect children should get from their drunken bastard uncles so the kids won’t grow up to be insufferable little prigs. And even better, in our book, “U” is for “Underwear.” So that was obvious.
And I have a stock of material that is adaptable, so I felt pretty confident.
But kids that age have the attention spans of fruit flies. Ever try to keep a three-year-old focused for five minutes? I had a deck full of kids, the oldest of whom was probably four and the average age younger than three. And I worked them for more than an hour, by keeping these simple rules in mind:
The first of course, is “underpants.” I was a pirate so I didn’t feel the need to be perfect and polite. In a pinch, I could always get a laugh just by shouting “Yo Ho Underpants!”
Keep things moving and mix it up. I started with a song. Shifted to a bit of pirate schtick. Another song. A bit of reading from “ABSeas.” Another bit of schtick. A little sleight of hand. Another song.
There’s no way to keep that many kids focused for that long – But I could always play to their parents. Each was accompanied by at least a mother or father, some by both. I could and did play to them, and they in turn made sure their kids got the joke.
And I kept in mind why I was there. To sell books. So we spent more time on reading “ABSeas” than any other single thing. And I saved the best for last.
As I was winding up after an hour and 15 minutes, I gathered all the kids and told them I was going to teach them the single most important pirate phrase, a phrase they had to learn by heart and repeat over and over. That phrase was:
“Mommy, I want the pirate book. Buy me the pirate book mommy!”
They repeated it several times under my coaching. And we sold some books.
Another thing that paid off was that in the weeks preceding the event I had posted several reminders of my schedule on social media, and invited pirates and fans from the area to show up. I really wanted to meet them, because that’s always fun. And a couple did show up, and it was a joy meeting them and talking about how they celebrate Talk Like a Pirate Day and incorporate pirattitude in their lives. And god bless ’em! They, too, bought some books, including several copies of “Chrissie.”
And then we were on the road to the next stop.