“Coming Soon!” You, too Can Make a Book Trailer

The trailers are often the best part of a night at the movies. And more and more books are getting the same treatment, a minute to two-minute video trying to entice people into reading.

I decided to put one together for Chrissie. Video software is ubiquitous and fairly easy to learn – although like so many things, it’s easy to learn but takes a lot more time to master. But Tori and I have done a lot of videos for the Pirate Guys, so we figured why not.

It took a lot of time, one of the reasons I haven’t posted in a couple of weeks. I was mostly slowed because Apple keeps “improving” iMovie, in particular, the text functions, which slowed me down a lot. It was maddening. But I roughed it out, then Tori cleaned it up.

I like the way it turned out.

After you ooh and ahh over mine (kidding there,) you should go to youtube and search the words “book trailer.” you’ll be amazed how many come up. They range in quality and resources from full-blown productions with actors and budgets (I suspect these are paid for by publishers who only throw money promoting products they already think will be best sellers,) to videos of authors sitting on front of their computers camera talking about the book. Mine falls in the low-budget category. The music, which wasn’t what I was looking for but was perfect, came up on a search for “non-royalty tin whistle music.” The images were all sketches done by my cover illustrator. The words were from fans who loved the book.

We all know the story. When you self-publish, you’re not just the author. You have to do everything, and while that can be onerous, it also gives you a certain freedom. You can be a director, creating your very own video for the trailer.

It was more work than I expected. It’s easy to rough out. Harder to clean it up so that it looks good. But I had fun, probably too much.

Now back to work.

With a Song in My Heart

We had this idea back in June to record “Pirate Feeling,” a parody or satire of the classic “You’ve Lost That Loving Feeling” by the Righteous Brothers, one of my favorite songs of all time. But what visuals would go over the audio? No one wants to look at me singing. They barely want to listen to me singing.

We settled on the classic slide show montage. And asked friends from all over the pirate community to toss a couple of slides my way. We ended up with about 120. We needed about 40.

Then we let it sit for a while. Good ideas, like good wine, need to age. Who said that? Anybody? Probably not, because we realized that was a terrible idea. Strike while the iron is hot would have been more to the point. Talk Like a Pirate Day is almost here (it’s Saturday, for those not in the know) and we had to get to work or give the idea up. We didn’t want to do that.

So that was our weekend. We figured on, maybe two takes. Maybe three. We’d knock it out Saturday morning. Turned out it took almost all of two days, about 40 takes, at one point we had to run out and buy a microphone (the Blue Yetti, I highly recommend it. A great mike for not that much money.) We had to learn some interesting things about the audio software. Latency – what a stupid idea!

And then when we finally had a take we could live with (we’d given up looking for perect around take 18) Tori took the audio and the e-pile of photos and her new computer and got to work weaving it all together. Only instead of weaving, it was more like pounding pegs into random holes when none of them quite fit.

Thank God I’d bought her a new comptuer a week earlier. If we’d been counting on this serviceable, dependable, but four-year-old Macbook we’d still be working on it. When it was knew it was the greatest. Now the new Macbook Air blows its doors off like it was standing still, which a lot of times it is. The newer versions of the photo and video editing software cause it to crash with some regularity.

But she got it done, and we’re happy with it. Got it posted on youtube, linked to Facebook and now linked here.

Look, I know I’m no Bill Medley, or even Bill Murray. I’m a passable singer whose falsetto doesn’t go nearly high enough. But it was fun.

And the rule of using social media is 9 to 1 – for every “buy my book” thing you post, try to post nine of you just being you. “Social media” is, after social.You’ll do nothing but annoy people if you try to turn it into your personal sales megaphone.

Now I’ve got the trip to Los Angeles coming up (in support of the book,) a pirate party at Studio City Tattoo where I will try to sell as many copies of the book as I can. Then back to NOLA, where I have a reading slated next week at the library. And more stuff in the works.

Because social media is good, but getting out there and meeting people face to face still can’t be beat. And if you sing ’em a little song? All the better.

(And yes, my throat has been pretty sore today.)