Heineken has launched a new version of what one reviewer calls it’s “super-inoffensive lager,” Heineken Silver. The salient point of Heineken Silver seems to be it is even less offensive – four percent alcohol by volume compared to the flagship brew’s five percent. Inoffensive. This seems to want to be your best buddy. Is that what people want? Beer with LESS alcohol? Less flavor?
Me, I want a beer that fights back. Give me a Dead Guy, or an Arrogant Bastard Ale.
To celebrate the launch of their new harmless beer, Heineken partnered with an athletic shoe designer who came up with a kick in the brewer’s colors, with a built in bottle opener and the new beer IN THE SOLES! Good place for it. You can literally walk on beer, which in this case sounds like a better use for it than actually drinking it. But you probably can’t get your hands on or your feet into these new sneakers, since they only made 32 of them and they’re probably already all gone.